On a Mac the operating system already does the basic job free: Apple's built-in Text Replacement syncs static snippets across your Apple devices, though Apple's own documentation notes it is not available in every app.
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✓ Pricing re-verified 18 Aug 2026
The line-up was rebuilt since our July reading and it now starts at free. Free is $0 forever with no credit card, Pro $5 (billed annually at $60), Business $10 (billed annually at $120), Enterprise quoted. Annual billing is sold as two months free against paying monthly; the page does not print the monthly amounts next to the plans, so we do not quote them.
The free plan is real but deliberately narrow: 5 active snippets out of an unlimited library, one snippet swap every two weeks, 3 teams, 5 team members and no snippet activity history at all. That history — what lets you see changes and restore deleted snippets — is 24 hours on Pro, 7 days on Business and unlimited only on Enterprise. Team members stay capped at 5 on Free and Pro; unlimited members start on Business, which is also the first tier with single sign-on (Google SSO on Business, all providers plus SCIM on Enterprise).
A 30-day trial with full access to every feature and no credit card sits alongside the free plan. The page still carries an important pricing note for international customers, which we could not open on this reading, so treat the listed USD amounts as pre-tax. Plans change — always verify the live price on their site.

And Espanso covers the power-user case free and open source on Mac, Windows and Linux. On Windows there is no built-in equivalent (contrary to a widely repeated claim, PowerToys has no text-expansion utility), so the case for paying is genuinely stronger there. Do not buy it for mobile. The vendor's own mobile page is an early-access signup form for Android and iOS betas, not a shipping product — even though the surrounding copy is written in the present tense.
Then add the snippet activity history: nothing at all on the free plan, only 24 hours on the $5 Pro tier, 7 days on Business, and unlimited only on Enterprise. Add the vendor's own note that buyers in VAT/GST countries including the EU, UK and Australia may see an estimated 20% uplift on the listed USD price (read 21 July 2026). For one person with a few dozen fixed snippets, the honest answer is usually don't.
Text-expansion tool: you type a short abbreviation and it expands into a stored snippet system-wide on macOS and Windows and in Chrome, with fill-in fields, nested snippets, date maths and scripting. The real product is the team layer — a shared snippet library with permissions, sign-up by email domain, auto-subscribe for new hires, usage statistics and SSO — aimed at support, clinical-admin, recruiting and sales teams that need everyone sending the same approved wording. The vendor self-attests SOC 2/SOC 3 and HIPAA compliance with a BAA available, which is the clearest argument for paying rather than using a free expander. There is a free plan (5 active snippets); paid tiers start at $5 per user/month billed annually, and the 30-day trial of the full product needs no credit card.

Recurring themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run TextExpander ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
The amounts are in the section above. What decides this purchase is not which paid tier you pick but whether the free one is enough, and that turns on a single line. The free plan is real but deliberately narrow, and one detail does most of the narrowing: five active snippets out of an unlimited library, with one snippet swap every two weeks. That is 26 changes a year. It is not a small version of the product, it is a demonstration with a cooldown timer, and anyone who has ever reorganised their snippets on a Tuesday afternoon will feel it immediately.
The ladder above it is shaped by two things that are easy to miss. Snippet activity history is what lets you see changes and restore a deleted snippet. It is nothing at all on Free, 24 hours on Pro, 7 days on Business, and unlimited only on Enterprise. Twenty-four hours is effectively none: a snippet deleted on Friday is gone by Monday. And team members stay capped at five on both Free and Pro.
For any real team the entry plan is $120 a user a year, not $60. Now the part that decides this for most readers, and it is not flattering to the product. On a Mac, the operating system already does the basic job for nothing. Apple's built-in Text Replacement syncs static snippets across your Apple devices — though Apple's own documentation notes it is not available in every app. Two more cautions.
Do not buy this for mobile. The vendor's own mobile page is an early-access signup form for Android and iOS betas rather than a shipping product, even though the surrounding copy is written in the present tense. That takes Pro from $60 a year to about $72. So: for one person on a Mac with a few dozen fixed snippets, the honest answer is usually don't. Where this earns its money is a team sharing a snippet library — which the free alternatives handle badly — and a Windows user who needs dynamic snippets with fill-ins, dates and scripts.
There is a 30-day trial with full access to every feature and no card, which is the right way to find out which of those you are.
Try the free alternative for your platform first, because it may settle the question. On a Mac, put your ten most-used snippets into Apple's built-in Text Replacement and live with it for a week. It syncs across Apple devices and costs nothing, though Apple notes it does not work in every app. On any platform, Espanso is free and open source and handles the power-user cases. If either does the job, you are finished.
If they do not, use the 30-day full-access trial rather than the free plan to evaluate. Free gives you five active snippets and one swap every two weeks, which is 26 changes a year — enough to see the interface, nowhere near enough to build a working library. Pick the tier from two things that are not on the marketing page. Team members stay capped at five on Pro, so any real team starts at Business, which is also where single sign-on begins.
And snippet activity history is 24 hours on Pro against 7 days on Business — if more than one person edits shared snippets, 24 hours is not a safety net. Budget about 20% above the listed USD price if you are in the EU, UK or Australia. And do not buy it for mobile: the vendor's mobile page is a beta signup form, not a shipping product.
The natural comparison is Text Blaze — Both have a free tier now, and Text Blaze still undercuts every paid rung: Pro $2.99 and Business $6.99 per user per month billed annually, read on their own plans page on 18 August 2026, against $5 and $10. So TextExpander has to win on OS-level expansion outside the browser, and on the SSO, SCIM and HIPAA-BAA paperwork a procurement team asks for — not on price.
Everything we publish about TextExpander links back here — the review stays the honest hub:
The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does TextExpander remove a real cost — time, errors, missed revenue — bigger than what it charges? If the job above is genuinely yours, it's worth a look. We never publish fake or “exclusive” prices, so always confirm the current plan on their site.
That is the real test, and it comes down to whether it removes a step or adds one. Tools that live inside something you already open daily tend to survive; tools that require a brand-new habit usually do not. Give it a fortnight on real work before paying annually. The trial period exists for exactly this question.
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
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