Imagify Review (2026)WordPress Image Compression From $4.99
By Daan Haket · Researched and written with an AI assistant · who does what
A prepaid yearly plan is not refunded.
WordPress site owners with image-heavy pages, such as blogs, stores and portfolios, who want images compressed and converted to WebP or AVIF by a plugin instead of by hand.
your site is not on WordPress; your host, CDN or theme already compresses and converts images; or you add only a few images a month and the free quota or a manual tool covers it.
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Pricing (2026)
✓ Pricing re-verified 17 Oct 2026
Starter is $0 a month: 20MB a month, about 200 images, unlimited websites, 2MB maximum per image, no credit card. Growth is $4.99 a month billed yearly, or $5.99 billed monthly: 500MB a month, about 5,000 images, unlimited websites and upload size, and $5 for each additional GB. Infinite is $9.99 a month billed yearly, or $11.99 monthly: unlimited images, websites and upload size at no extra cost, subject to the fair-use clause in the terms.
The page advertises two months free on yearly billing but does not show the yearly invoice total. The terms rule out a refund on a prepaid twelve-month subscription. You cancel from the Billing page, and images already optimised stay optimised. Plans change — always verify the live price on their site.
Category context: IT & Productivity. Across the 37 tools in this category that we researched with a public US-dollar price, the median entry price is $14 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Imagify’s entry price of $4.99 a month sits below that median. Compare pricing conditions in the Software Cost Atlas →
What the pricing page doesn’t say
The free tier's 20MB a month and 2MB per image are only enough for a test, Growth charges $5 for each extra GB, and Infinite's unlimited use falls under a fair-use clause.
What Imagify does
Image compression and WebP and AVIF conversion for WordPress, through a plugin that also bulk-optimises an existing media library; plans are metered by megabytes of images a month.
Past 500MB, Infinite is the cheaper plan
Growth covers 500MB of images a month, which Imagify puts at about 5,000 images, and charges $5 for each GB beyond that. On yearly billing, Growth at $4.99 plus one extra GB comes to $9.99, the same as Infinite, our arithmetic from the card prices. So if you regularly go past 500MB, Infinite removes the meter for the same money or less. Starter's 20MB a month, about 200 images with a 2MB cap per file, is enough to test the plugin but not to run a bulk optimisation of an existing media library.
A one-time catch-up of an old library is where most sites hit the limit, so a single month on Infinite at $11.99 can be cheaper than a year of overage.
How to actually use Imagify
Make a backup of your site and its uploads folder first, because a bulk run rewrites many files at once. Imagify's documentation describes the setup: in WordPress go to Plugins, Add New, search for Imagify and click Install Now; create an account and enter your API key under Settings, Imagify; then run the bulk optimisation from the Media Library. Start on the free Starter plan and optimise a handful of images to judge the quality and the size saving on your own pages.
If you switch on WebP or AVIF, check that your theme, cache plugin and CDN deliver the new formats, and test a page in a browser afterwards. Measure your monthly upload volume before you buy: the meter is megabytes, not images, and yearly prepayment is not refunded.
Distilled from Imagify's own pages: imagify.io/pricing, read in a browser on 17 October 2026 (yearly view) and on 15 October 2026 (monthly view); the terms at imagify.io/terms (prices in US dollars excluding tax, the refund clause, fair use in section 5.2.2) and the documentation on installing the plugin, connecting the account, bulk optimisation and cancelling, read on 15 October 2026. The overage arithmetic is ours. Imagify is an affiliate partner of ours through Awin. We have not used Imagify ourselves.
Imagify vs WP Rocket, side by side
Each column shows the vendor’s own published entry price, read on the date shown. Entry prices can cover different services or units, so check what each one buys. We do not average them into a score.
Both names above are affiliate links: we may earn a commission if you sign up, at no extra cost to you. Neither changes what this table says.
The natural comparison is WP Rocket — WP Rocket is in our dossiers too and comes from the same group of WordPress companies, but it is a caching plugin, priced as annual licences from $59 a year for one site when we read it on 2 October 2026. Imagify does the image side: compression and next-gen formats. Many sites run both..
Frequently asked questions
How much does Imagify cost?
Read 17 October 2026: Growth is $4.99 a month billed yearly or $5.99 monthly for 500MB a month, and Infinite is $9.99 billed yearly or $11.99 monthly for unlimited use. Starter is free for 20MB a month. Prices are in US dollars, excluding tax.
Is there a free plan?
Yes. Starter is $0 a month with no credit card: 20MB a month, about 200 images, unlimited websites and 2MB per image.
Can I get a refund?
The refund clause in the terms rules out a refund on a prepaid twelve-month subscription. Monthly billing is the lower-risk way to start.
What happens to my images if I cancel?
Imagify's cancellation guide says images that are already optimised remain optimised. You cancel from the Billing page.
Is this a hands-on review of Imagify?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-10-17 in a browser on imagify.io/pricing in the yearly view, with the monthly rates read on the same page on 15 October 2026; the terms name US dollars, excluding tax.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
Reviewed it & productivity tools that share ground with Imagify — comparable in what they do, not drop-in swaps:
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