BackupMaster Review (2026)
The listing header says free to install, and there is a free tier, but it is not for you unless you are an agency: Agency is limited to Shopify Partner development stores before they are handed over to a client.
Visit BackupMaster → Affiliate link — the rest of this page is the honest version, including who should skip it.
Pricing (2026)
✓ Pricing re-verified 22 Aug 2026
| This tool | $19 | 2nd cheapest of 13 |
| Cheapest | $10 | Miro |
| Median | $49 | |
| Most expensive | $699 | Wing Assistant |
Entry price per month, USD. Our own dated readings of 13 operations & workflow tools — not a market survey, and cheapest is not best.
Four tiers, each paid one with a 7-day free trial. Agency is free to install but only for Shopify Partner development stores before they are transferred to a client, with all features enabled for three months. Essentials $19 a month or $205.20 a year, a 10% saving, covers stores up to 300 orders a month. That is automatic daily backups of products, collections, themes, blogs, pages, files, metafields, metaobjects, translations, customers, orders and inventories, restore of supported items, 365-day retention and unlimited cloud storage.
Pro $39 a month or $421.20 a year covers up to 600 orders a month and adds downloadable backup copies, Google Drive sync and duplication of data for staging or expansion. Plus $79 a month or $853.20 a year covers up to 1,500 orders a month, and adds multi-store pricing, detailed audit logs, external portal access, a custom backup time and priority support.
The listing says higher-volume plans exist on the vendor's own pricing page without printing what they cost. All charges are billed in USD and recur every 30 days. Developer BackupMaster, Bondi, NSW, Australia; the app launched 4 August 2017, carries Shopify's “Built for Shopify” badge, is available in English and German, and had 108 reviews at the time of writing. Plans change — always verify the live price on their site.
What the pricing page doesn’t say
For a live store the entry price is $19 a month and it buys 300 orders a month. Restore is described throughout as restoring supported items, and nowhere does the listing say which items are not supported. That phrase is carrying a lot of weight in a product whose entire promise is that you can undo a mistake. Ask for the exclusion list before you rely on it, and run one real restore into a development store rather than discovering the boundary during an incident.
The most useful review on the page is the critical one. In April 2026 a merchant asked for exports over SFTP to storage the vendor does not control, on-demand backups before risky changes, configurable retention and languages beyond English and German. The same merchant noted that a second store costs extra here where some rivals include one. None of that is damning; it is a fair map of where this app currently stops.
Worth adding to the same note: your store data sits with a vendor in Australia, which belongs in your processing register whatever you decide.
What BackupMaster does
Automatic daily backups for Shopify: products, collections, themes, blogs, pages, files, metafields, metaobjects, translations, customers, orders and inventory, with 365-day retention and one-click restore; Pro adds downloadable copies, Google Drive sync and store duplication for staging. The free tier is for Shopify Partner dev stores only; live stores run $19, $39 or $79 a month for 300, 600 or 1,500 orders, 10% off annually.
What buyers report about BackupMaster
Recurring themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run BackupMaster ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
- • The restores people describe are real ones, and they come from the longest-tenured merchants. A UK store three years in (November 2025) had a previous theme version put back after CSS errors broke the site, walked through it by the developer. A UK store of about seven years (August 2025) had never needed the app until someone breached their theme access, and then got the store back — 'countless hours' saved. A UK store two years in (October 2025) says the system reliably restores the version they ask for.
- • Merchants who moved from a competitor point at coverage rather than price. A US jewellery store (November 2023) tested alternatives and left Rewind after five years, saying BackupMaster reaches more store data than any other app they tried, metafields included. An Australian store (November 2023) switched from the same competitor for scope, interface and support.
- • Setup is described as fast even by stores that have had it a fortnight (UK, June 2026; UK, August 2025), and support is named personally in most of the positive reviews.
- • The sharpest review on the page is the three-star, and it is a list of the things the listing does not settle. A Spanish merchant (April 2026, about two hours in) says the app does the basic job but that getting backups onto external SFTP storage costs a steep amount, that competitors cover multiple stores free, and asks for four things that are not there: languages beyond English and German, an option to keep the data off the vendor's servers, configurable retention, and an on-demand backup you can trigger before a risky change rather than waiting for the daily run.
- • The one one-star is a trial-to-billing complaint and the developer answered it in the open. A Pakistani store 16 days in (December 2025) wrote only 'I want my refund'; the developer replied the next day that the seven-day free trial had lapsed with the app still installed, that a full refund had been issued through Shopify, and that bank processing takes a few days.
Where the ratings disagree. 108 reviews at 4.8, but almost no middle: 106 at five stars, one at three, one at one. What is unusual is which merchants wrote which. Here the multi-year stores are the positive ones, because they are the only people who have actually needed a restore and can say it worked — the opposite of the pattern in most app categories, where the long-tenured reviews are the disappointed ones. The critical review, by contrast, comes from someone two hours in who read the plan page carefully. That split is worth knowing: the public record tells you restores work, and tells you almost nothing about what restore does not cover, because nobody who hit that boundary has written about it.
When the paid plan is worth it
The ladder is metered on order volume rather than capability, and that is the first thing to check against your own numbers: 300 orders a month on Essentials, 600 on Pro, 1,500 on Plus. A growing store climbs it without needing a single extra feature, and for anything above 1,500 the listing points at the vendor's own pricing page instead of printing a figure. One feature step is worth real attention.
Downloadable backup copies and Google Drive sync start on Pro at $39. On Essentials at $19 your backups exist only inside their service, which is fine right up until the thing you need a backup from is the backup provider. If you want a copy you hold yourself, Pro is the entry price, not Essentials. Annual billing takes 10% off every tier: $205.20 against $228, $421.20 against $468, $853.20 against $948.
That is a month and a bit free in exchange for committing a year to an app whose trial runs seven days.
How to actually use BackupMaster
Install it and then, during the trial week, do the one thing almost nobody does: run a restore. Duplicate something small into a development store — a theme, a set of collections, a batch of metafields — and check that what comes back is what went in. A backup you have never restored is a receipt, not a safety net, and seven days is exactly the window in which finding a gap costs you nothing.
While you are in there, work out which tier your order volume actually puts you on, and whether you need a copy you hold yourself. If you do, Pro is the floor, because downloads and Google Drive sync do not exist on Essentials. Then write down what is not covered. Ask support for the supported-items list, keep it next to your runbook, and note the 365-day retention window beside it so nobody assumes last year's theme is still there.
Distilled from apps.shopify.com/backup-master, read 22 August 2026.
More on BackupMaster
Everything we publish about BackupMaster links back here — the review stays the honest hub:
The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does BackupMaster remove a real cost — time, errors, missed revenue — bigger than what it charges?
Frequently asked questions
What should I weigh before buying Operations & Workflow software?
Usually it sits on top rather than replacing everything. Tools in this class tend to become the layer where work is tracked and handed off, while your existing systems stay the source of truth for their own data. Before you buy, map which tools it would replace outright and which it would merely sync with. If the answer is that it syncs with all of them, you are adding a layer rather than removing one.
Is this a hands-on review of BackupMaster?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Buyer reviews on Shopify App Store, read August 2026.
- Read 2026-08-22 on apps.shopify.com/backup-master.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
The operations & workflow tools closest to BackupMaster that we have also reviewed. They overlap rather than match:
New dossiers, cost-traps we found, and tools that earned a keep — no hype, no sponsored-disguised-as-advice. Unsubscribe anytime.
This is our researched assessment — not a paid placement. The “Visit” links on this page are affiliate links: we may earn a commission if you sign up, at no extra cost to you, and it never changes our take. How we review →